K3 Deal Advisory advised on the sale of Phoenix Gas Services to GIL Investments, securing shareholder value while establishing a platform for further growth under new ownership.

Founded in 1994 and based in Stoke-on-Trent, Phoenix Gas Services specialises in gas installations, servicing and repairs for domestic and commercial clients across the Midlands and North of England.

In recent years the business has broadened its capabilities to include renewable energy solutions such as solar PV and thermal, ground and air source heat pumps, battery storage, EV charging points and electrical services.

With more than 160 employees and a strong regional customer base, the business had built a platform for continued expansion. The transaction objectives were to deliver an exit for the majority shareholder and smaller family shareholders, while allowing Managing Director Kyle Grocott to remain with the business and lead the next chapter.

Phoenix Gas Services logo

Led by Joe Norris, K3 Deal Advisory ran a competitive process in which exclusivity was entered twice. When the first buyer attempted to chip the price, the team advised the shareholders to walk away and re-engage the market.

GIL Investments quickly emerged as the strongest option in the second process, given the fit with its existing portfolio and buy-and-build ambitions. During due diligence, a drop in trading created pressure on the headline valuation.

K3 Deal Advisory worked hard to protect shareholder value by negotiating an alternative structure that maintained the overall transaction value while spreading proceeds over a longer payout period. This ensured the valuation objectives were still met without undermining the agreed deal.

The transaction provided the exiting shareholders with the value realisation they were seeking, while enabling Kyle Grocott and the wider management team to remain involved and continue leading the business.

For GIL Investments, Phoenix became the platform investment in a wider buy-and-build strategy, reinforcing the strategic value of the acquisition and establishing a productive ongoing relationship between the parties.

The deal demonstrated the importance of maintaining discipline on valuation and being prepared to reset a process when necessary in order to achieve the right outcome.

This investment will support the business in its ambitious growth plans and will propel Phoenix forward, as we look towards writing the next three decades of the company’s history. Kyle Grocott remains as Managing Director and will be supported by a senior team of familiar faces, ensuring the company retains its family ethos, maintaining continuity for the team, its customers and suppliers. With their strategic approach and a track record of successful investing, spanning over 30 years, GIL have supported scores of high-performance businesses across many sectors. Kyle and the senior management team are excited to work with the GIL Investments team

Phoenix Gas Services

The company name and ethos will remain constant and the changes ahead will strengthen and grow this business towards a successful future for us all. I have no doubt the senior management team now in place will take it from strength to strength under the GIL umbrella.

Kyle Grocott, Managing Director, Phoenix Gas Services

K3 Deal Advisory helped and advised our business throughout the process and listened to the type of buyers we were looking to bring on board. We successfully worked together to deliver on our objectives. Would highly recommend the team and Joe Norris.

Kyle Grocott on K3 Deal Advisory service

I’m really pleased with the outcome we managed to achieve for our clients. The shareholders who were looking to step away from the company and realise the value of their shares were able to do so, while the rest of the team are able to remain involved with the business. I have no doubt they will take it from strength to strength under the GIL umbrella.

Joe Norris, K3 Deal Advisory