K3 Deal Advisory advised on Freshstream’s investment in Project Better Energy, securing a partner aligned with the company’s long-term growth and sustainability ambitions.
The client
Founded in 2012 and based in Burton upon Trent, Project Better Energy has evolved from a specialist solar provider into a broader renewable and energy-efficient solutions platform.
Through brands including Project Solar UK, Project EV, Project Curv and Zanussi, the business supplies solar panels, battery storage, commercial EV charging infrastructure and domestic energy solutions on a wholesale basis.
Operating in a fast-growing market supported by regulatory tailwinds and rising demand for cleaner energy, the shareholders were seeking an investment partner capable of supporting organic growth, acquisitions and long-term strategic development.

What we did
Led by David Gardner and Stuart Lees, K3 Deal Advisory positioned Project Better Energy as a scalable green energy platform with a diversified offering and strong exposure to structural market growth.
A targeted process generated interest from both trade buyers and private equity investors active in the renewable energy space, creating competitive tension and multiple strategic options for the shareholders.
Throughout negotiations, the team focused on securing not just an attractive financial outcome but also a partner whose strategic vision, cultural fit and sustainability objectives aligned with the company’s long-term plans.
The outcome
Freshstream emerged as the preferred partner, offering both capital and sector understanding to support the next phase of growth. The transaction was completed collaboratively and positioned the business to accelerate its expansion plans.
The deal provides Project Better Energy with funding and strategic backing to build further scale across the UK green energy market, both organically and through acquisitions.
It also reinforced the company’s standing as one of the more compelling integrated opportunities within the energy transition space.
Project Better Energy was a fantastic opportunity to present to investors across the industry. The business has made the necessary changes to cement itself at the forefront of its sector, and with Freshstream’s partnership, it can continue to grow organically and unlock an array of exciting commercial opportunities.
David Gardner, K3 Deal Advisory
We are thrilled to be teaming up with Freshstream and look forward to working together as we continue our ambitious growth strategy. Their expertise and investment will enable us to further accelerate our expansion plans, both organically and through acquisitions.
Simon Peat, CEO, Project Better Energy
Project Better Energy is one of the most exciting players in the UK green solutions market. The investment in the business demonstrates our commitment to supporting innovative, entrepreneurial companies solving complex issues, including the decarbonisation of the economy.
Gilles Gradassi, Director, Freshstream



