AFECO needed the right strategic partner to enhance its operational scale, strengthen its market position and support the next stage of growth in the UK water and infrastructure sectors.
The client
Founded in 2010, EcoGenR8 Ltd, trading as AFECO, is a cleantech innovation company delivering specialist engineering services across the water, marine and energy sectors.
The Hampshire-based business has built strong expertise in mechanical, electrical, instrumentation, control and automation services, with a track record of delivering tailored solutions across water, wastewater, biosolids treatment, energy generation and consultancy.
The transaction was driven by the shareholders’ ambition to partner with a business that could help expand AFECO’s reach, strengthen its market presence and unlock further opportunities in a sector facing increasing operational, regulatory and infrastructure demands.

What we did
K3 Deal Advisory led the transaction on behalf of the shareholders, with John Hunt and George Dalton advising throughout the process.
The business was positioned as a technically specialist and highly regarded operator within the water sector, and a targeted process was run to engage buyers capable of supporting long-term growth while recognising the strength of AFECO’s expertise, products and management team.
A key objective during negotiations was securing a structure that aligned both parties’ interests and allowed the founders to remain actively involved in the next stage of the business’ development.
The outcome
AFECO was successfully acquired by United Living Group, a leading independent infrastructure, construction and property services company.
Following completion, AFECO became part of United Living’s Infrastructure Services division, expanding the group’s capabilities in mechanical, electrical, controls and automation services at a strategically important time for the water sector.
Founders Abi Field and Jamie Crouch remain with the business, ensuring continuity of leadership and expertise as AFECO moves into its next phase of operational and financial growth.
K3 Deal Advisory not only identified an excellent partner for us in United Living but also negotiated a deal which works well for both parties. We quickly learned to appreciate the complexity and challenges of completing a sale of the business and greatly appreciated the advice received from K3 Deal Advisory throughout the process. We believe our highly innovative products are a great addition to United Living Infrastructure Service’s offerings and that together we will be able to meet our clients’ evolving needs.
Abi Field, Founder, EcoGenR8 (AFECO)
AFECO has an outstanding reputation in the water industry for innovation and problem-solving. This acquisition will complement our existing activities and help extend our service offering to include mechanical, electrical controls and automation. We are looking forward to working closely with AFECO’s management team to unlock further potential on behalf of our combined customers.
Neil Armstrong, Chairman and CEO, United Living Group
The acquisition of AFECO by United Living is an excellent fit all round and offers both parties exciting opportunities for growth in terms of operational scale and financial performance. The deal was negotiated and completed in a highly collaborative way which bodes well for the future, and we are delighted with the outcome for Abi and Jamie.
John Hunt, Director, K3 Deal Advisory




