A sale to XDNA Interactive, marking a high-profile exit for the digital marketing agency.

Founded in 2008, Sublime Science Ltd, Science Boffins Ltd and Hatton Science Communication Ltd specialised in bringing fun science to children via parties, hands-on school workshops and a postal science kit subscription service.

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The business generated annual turnover of over £1m but recently fell into difficulty despite a strong underlying business, due to its debt-burden.

As a result of the client identifying early that they were going to experience difficulties with servicing their debt, we had time to run a full sales process. The lender was involved from the start of the process, which meant that we were able to keep them informed and involved in the process which in turn enabled them to support the business during this period.

During a twelve week process we worked with the client to identify suitable purchasers and as a result of having the time to do this properly, we were able to identify a number of bidders.

Throughout the process, K3 Deal Advisory’s K3 Deal Advisory team were working alongside our colleagues in the restructuring team, who were providing advice to the Directors. Once the successful bidder was identified, we handed the project over to the restructuring team who worked with the client and the funder to complete the transaction.

I am delighted to have achieved such a positive outcome. The sale secures the continued trading operation of Sublime Science, Science Boffins and Hatton Science Communication and the purchaser is a great fit for the business. Our involvement sees the majority of jobs saved, the rescue of a well-established brand and an uninterrupted service for customers.

Richard Easterby, Joint Administrator and a director at K3 Deal Advisory, said