A sale to Westcoast Group, bringing together two complementary technology distribution businesses.
The client
Spire Technology is a UK market-leading trade-only distributor of computer components and peripherals. The business was founded by Victor Unt and Geoff Fidler in 1989 and is now managed by John Appleton, as managing director. Operating from a 30,000 sq. ft. premises in Verwood, Dorset, the business offers over 2,500 products. Spire has more than 60 employees and generates an annual turnover in excess of £100m.

What we did
K3 Deal Advisory managing director Mark Lucas and director George Jackson led the sales process for Spire on behalf of the shareholders. The K3 Deal Advisory team advised on the business plan and market positioning and undertook a strategic marketing process that generated significant interest and ultimately identified Westcoast as the preferred bidder.
Employing over 1,100 people and generating annual turnover of over £4 billion, Westcoast Group is Britain’s largest privately owned technology group and is a leading distributor of IT brands to a range of resellers, retailers and office product dealers in the UK and Europe. Spire will become Westcoast Group’s main components pillar, with full access to all the customers, finance and tools that make Westcoast such a strong distributor in the UK and Europe.
Mark, George and the K3 Deal Advisory team were brilliant to work with and made a complex process easier and more straightforward for the business and the shareholders. They understood our business model and were able to generate lots of interest from potential buyers through market research. They were proactive throughout found a great home for our business.
John Appleton, managing director of Spire said
The K3 Deal Advisory team is delighted to have advised the Spire Technology shareholders on this deal. They have built an absolutely fantastic business, for which we have found a great partner in Westcoast which support continued growth for the business.
K3 Deal Advisory director George Jackson commented





